Good morning everyone. Thank you for joining our quarterly product review meeting. Today we'll be discussing the progress on Project Aurora and setting our roadmap for the next quarter.
Thanks, Sarah. Before we dive into the details, I'd like to highlight that we've achieved a 27% increase in user engagement since our last update, which is significantly above our target of 20%.
That's excellent news, Michael. Could you share some insights on which features contributed most to this increase?
Absolutely. The new dashboard interface has been particularly successful, with users spending an average of 5 minutes longer per session. The simplified navigation seems to be making a big difference.
I'd like to add that our customer support tickets related to navigation issues have decreased by 40% since the update. This suggests the new interface is not only more engaging but also more intuitive.
That's valuable feedback, James. It seems like our investment in UX research is paying off. Now, let's talk about the challenges we're facing with the mobile app development.
We've encountered some compatibility issues with older Android devices. Our development team estimates it will take approximately two weeks to resolve these issues without compromising performance on newer devices.
I suggest we prioritize this fix, as our analytics show that about 15% of our user base is still using these older Android versions. We don't want to alienate this segment.
I agree, James. Let's allocate additional resources to address this issue. Michael, can your team provide a detailed timeline by the end of this week?
Yes, we'll have that ready. Additionally, I'd like to discuss the new feature requests we've received from our enterprise clients. There's a strong demand for advanced reporting capabilities.
I've analyzed these requests, and implementing them would require significant backend changes. However, the potential revenue increase from our enterprise segment makes this a high-priority item.
Let's schedule a separate meeting with the engineering team to discuss the technical requirements in detail. We need to ensure this doesn't impact our current development roadmap.
I'll coordinate with the engineering team and send out meeting invites. Should we include the product marketing team as well? They might have insights on how to position these new features.
Good point. Yes, please include them. Now, let's move on to our marketing strategy for the upcoming quarter. James, could you share the key campaigns you're planning?
We're focusing on three main campaigns: a social media push highlighting user success stories, a webinar series for enterprise clients, and a referral program to incentivize existing users to invite their colleagues.